Types Search Engine Marketing (SEM)
Website SEM Service = SEO and PPC
Here we will try to gain knowledge about Types of Search Engine Marketing the sub-type of Digital Marketing. Every website needs “Search Engine Marketing Service” we hear this all the time but, What are SEM, SEO, and PPC? Let’s find out!
SEM services are the promotion of a website by increasing their visibility in search engine results pages (SERPs) through ‘SEO’ unpaid or ‘PPC’ paid
Two Types Of Search Engine Marketing
Website SEM service assists in optimizing the brand presence and conversions for businesses through unpaid and paid advertising known as SEO Service and PPC Service.
Unpaid SEM is SEO
70% of Google visitors click on Organic Searches.
SEO is one of the most evergreen search engine marketing types that help businesses enjoy great recognition in front of their target base and the needed authority and reputation in the eyes of Search Engines as well.
How You Get It?
- By SEO friendly Design & Layout
- Optimization of content Keywords, within sites like Meta Tags, Title and Anchor
- Link Building
- Mobile SEO
- Knowing activities performed by search engines such as sitemap, crawling, indexing, processing, calculating relevancy and retrieving results
- On Page SEO and Off Page SEO
- SEO content’s copywriting, etc
Paid SEM is PPC
30% of Google visitors click on Ads Searches.
The second type of search engine marketing is Pay Per Click.
The PPC can be understood as buying traffic via paid search listings that help marketers get more website traffic through desktop and mobile web searches.
PPC or paid search engine marketing (SEM) is best for the businesses that have a good spending plan for online marketing and want to use the best ways to gain traffic and ensure better online recognition in the quickest turnaround.
For using such types of Digital Marketing you need AdWords experts who can exploit the paid advertising in the most targeted and result driven campaigns.