11 Types Of Digital Marketing
The better scope for businesses to get acknowledged as a brand name, there are 11 types of Digital Marketing which are popularly present nowadays such as Social Media (SMM), SEM, Email, Affiliate, and Content Marketing, etc.
The 11 Different Types of Online Marketing
The list of 11 types of digital marketing is as follows with 2 newly born.
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Content Marketing.
- Social Media Marketing (SMM)
- Affiliate Marketing.
- Email Marketing.
- Influencer Marketing
- Viral Marketing
- Mobile App Marketing
- Mobile SMS Marketing
1) Search Engine Marketing (SEM)
SEM, is the widely used digital marketing term, having two types, SEO & PPC.
Search Engine Marketing is the way of optimizing your site to be found on search results when someone searches for a keyword or keyphrase on an engine like Google or Bing.
Having a website no one can ignore Search Engine Marketing for online presence. A site can use just SEO or PPC or even both at a time.
2) Search Engine Optimization (SEO)
Search Engine Optimization is an unpaid type of SEM.
In types of digital marketing, SEO is a way to optimize the website with good content using niche keywords and keyphrase so the site appears in a search result when visitors search for their niche.
Good SEO is when a freelancer or an agency optimize the site to rank high on the search pages, without paying to be placed on top of the page.
3) Pay-Per-Click Advertising (PPC)
Pay-Per-Click Advertising (PPC) is a paid type of SEM.
Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads.
There are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks.
4) Content Marketing.
Content marketing a type of digital marketing that involves the creation and sharing of online material.
The strategical market approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In other words, Content marketing is a form which focused on creating, publishing and distributing content for a targeted audience online
5) Social Media Marketing (SMM)
Social media marketing (SMM) is a type of digital marketing that utilizes social networking platforms and websites as a tool.
SMM is a way of producing content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
The terms internet marketing, e-marketing, and digital marketing are still dominant and some times misunderstood by users.
Social media marketing is more popular for both practitioners and researchers as social media is used by all users on the internet.
Sharing videos, blogs, and social media posts that do not explicitly promote a brand but are intended to stimulate interest in its products or services.
6) Affiliate Marketing.
Affiliate marketing is a type of person’s performance-based digital marketing.
Being an affiliate is one of the most popular ways people make money online and for some, it can be a passive income once established.
It is a strategy where an affiliate individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service brought by the affiliate’s own marketing efforts.
7) Email marketing.
Email marketing is one of the types of digital marketing.
It is an act of sending a commercial email message. A campaign of sending emails to a selected group of people.
In other words, every email sent to a potential or current customer could be considered email marketing.
Market products or services by email is a fast and cost-effective way of reaching new customers and retaining existing customers.
There are two types of this
1) Engagement Emails
Engagement emails are more about storytelling. Or sending emails about your new posts, products, and newsletters to your subscribers.
2) Transactional Emails
Transactional emails are directly related to making and closing a sale or generation a lead.
An Email that’s triggered by a visitor action on a website or mobile app.
8) Influencer Marketing.
Influencer marketing is one of the twin newborn babies of digital marketing.
It uses people who are famous online and have the followers they are considered experts by our target market to drive traffic and sales.
This type of digital marketing is popular on social media channels like Instagram and Youtube. By hire Instagrammers with large followings to promote their brand by posting one or more photos with their product.
Companies now engage in Instagram or Snapchat “takeovers” where the hired influence controls the company’s social media platform for a given amount of time, most often a day. These social media takeovers drive the influencer’s following to your social media channels increasing your new followers and unique views.
Always make sure to do your research on an influencer before you decide to do business with them. You might want to verify their Google analytics and make sure their following proves legitimate and not full of fake accounts.
9) Viral Marketing.
Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive amount of shares online.
Viral marketing causes an enormous spike in website traffic over a short period of time. This is hard to do but the benefits alone make the effort worth your time.
B2C companies stand to gain the most from viral marketing. B2C companies can use social media to reach an enormous audience across all of their active platforms.
10) Mobile App Marketing.
Mobile App Marketing is a great gateway to success as mobile in our hands all the time even while sleeping we keep the mobile near and dear.
We use apps to have our mobile all necessary workflow and usability so the ads on Mobile apps are in our eyes all the time and by using retargeting marketing strategies companies show ads related to our searches and focus.
11) Mobile SMS Marketing.
Mobile SMS Marketing is also considered as digital marketing as it also involves technology.
Mobile SMS Marketing is also very cost-effective and cheaper than all other ways of digital marketing. Companies hire agencies who have SMS Marketing Software and the agency spread the Ad SMS related to the business at low cost to thousands of users in the local directory and this way business gets local clients most of the time very nearer distance.